what drives Ella's KitchenAs a hands-on dad to Ella and Paddy, I know how difficult it can be for parents in balancing what kids have been led to believe they want with what is actually good for them. Although, I really couldn’t understand why kids wouldn’t want healthy foods if it was created with them in mind – making food cool with delicious flavors and textures that they will like and want to try. Ever since the first idea for Ella’s Kitchen baby food came about, my two kids and their friends have always been involved in the process. Kids’ thoughts and ideas have been central to our development and growth. According to the Centers for Disease Control and Prevention (CDC), over the past three decades the childhood obesity rate has more than doubled for preschool aged kids (2-5 years old) and adolescents aged 12-19 years, and it has more than tripled for children aged 6-11 years¹. Frightening. Now is the time to get on board with your kids! Join us in making food fun and cool to kids so they will have a passion for yummy good for your foods!
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